Search engine optimization (SEO) has always been at the forefront of online business marketing. Having the right text on a page makes you more visible in search results, attracts more attention and drowns out your competitors. But if you think that SEO and Web Design Norwich are two totally different parts of e-marketing, you’re wrong. Truth is, for a truly successful online campaign, the two must be combined.
Here are five ways your website will affect your SEO and vice-versa:
If you alt-tag each image on your website, you give search engines an additional clue that you offer (or don’t offer) something that a user might be searching on. But this is not everything there is to image SEO though. If your photos are too large, they will slow down your page load times, hurting your rankings. Also, remember to use SEO when naming your images, making sure you use only words that people will probably use when they search for products or services.
No Content Blocks
Your intentions may be the best, but every time you block people from your content, your rankings could suffer. This includes forms that must be filled or payments that must be made prior to getting access to content, or even those sections you assign as “members only.” If these are necessary, at least, you should have enough pages open to the public.
Google want to be useful to people every single day. Therefore, make it a point to update your information from time to time, or your site may be swept under the rug as more current sites are prioritized.
Put a section of your most important pages in which you can make regular updates by featuring news, latest photos of your products, and so on. Along this line, it would be perfect to have a blog and have someone post new content every number of days (every everyday). Again, this is a great opportunity to use SEO keywords that connect with search algorithms. You can maximize this with the help of SEO Norwich services.
Even with an URL already in place, you can still influence your results by naming each page with SEO in mind. For example, a URL like yoursite.com/jiujitsu-coach can fetch you traffic from people who are looking for a jiujitsu coach. For location-based searches, you can also add geographic details to your URL.
Knowing that an increasing number of users now depend on mobile devices, you have to make sure that your website is mobile-responsive. If fact, if your site isn’t mobile-friendly, Google will penalize it by giving it a lower rank. As well, pros recommend you add an FAQ section to answer question-based or voice searches.
Speedy Load Times